Next Generation Hoops is a basketball program based in San Bruno, CA that has dedicated its services to the youth of the Bay Area Peninsula. The Next Generation Hoops name was derived from the belief that the development of the NEXT GENERATION is very important to the further development of our society. We also believe that the NEXT GENERATION of basketball players are important to the development of basketball. Next Generation Hoops uses the great sport of basketball as a tool to not only develop the skills and basketball IQ of our youth, but to also build character and teach life values through on the court and off the court experiences.


In order to further our mission, Next Generation Hoops offers its members basketball training, camps, clinics, and AAU club basketball. We offer a high level of basketball coaching that teaches skills and IQ, developing its youth member’s on court ability. Through this, our members are developed into the NEXT GENERATION of high level basketball players at the high school level and beyond.


We believe that in addition to the development of their on court play, Next Generation Hoops members will also learn life lessons that will help further its mission. These life lessons include, but are not limited to commitment, accountability, coachability, value of teamwork, attention to detail, and perseverance. Through this, our members will be developed into the NEXT GENERATION of leaders, CEOs, business owners, doctors, and upstanding contributors to our society.


George C. Adkins (Coach G)
Founder & Director

Directors & Staff

George Adkins
COO & Head Coach

About Us